One platform replaced Yeppe's CRM, spreadsheets and outsourced data team

The problem

Schools change staff constantly, so Yeppe’s contact list went stale as fast as it was built. The process went like this: an email bounced, the contact went on a list, and an outsourced team worked through the list a few times a year. They checked each school’s website, a government school directory and LinkedIn, then tested emails one at a time in a web tool and typed the result back into Teamleader.

The rest of the business ran on spreadsheets. Invoices were forecast in one, re-typed into the accounting system, and staffing depended on someone remembering who lived near which school.

What we built

A database that starts from the source

Every school and school board in the Netherlands, loaded from government open data (DUO), with pupil numbers, inspection ratings and websites. School website coverage went from 86% to about 98% using automated discovery.

Contacts that find and check themselves

Crawlers read school team pages and directories, with an AI fallback for pages that defeat ordinary parsing. Emails are built from each school’s own address pattern, then checked by our own verification service before anyone sends to them. When an email bounces, the bounce is classified and fed back, so the record gets fixed instead of added to a to-do list.

Selling tools

Filtered lists by sector, region, role and school size; campaign tracking; a sales pipeline; and email capture. Staff BCC a single address and the email is matched to the right contact and project within minutes.

Intelligence

Open subsidy schemes are matched to eligible schools. A weekly digest reviews new documents from the Dutch parliament and education ministry and flags what matters to Yeppe’s sales team.