New product development
From an idea to a first version people actually use
ShiftedLabs takes new digital products from idea to a working, launched first version, then helps you learn from real users. We build and operate our own products in sports analysis, lost property, football data and fitness, so we design for the part most teams underestimate: what happens after launch day.
Who it's for
Founders and established companies taking a new digital product to market, who need a team that has shipped and operated products rather than only built them.
Signs your current tools are failing
- You have an idea but no clear view of what version one should contain.
- Your scope keeps growing every time you discuss it.
- You need to test whether people want this before spending a year on it.
- Nobody on the team has run a product with real users, payments and support before.
- You have a prototype that cannot become the real thing.
What we build
- A deliberately small version one, scoped around the single thing that must be true.
- Payments, accounts and the unglamorous infrastructure a real product needs.
- Analytics from day one, so you learn something from launch rather than guessing.
- App store delivery where the product belongs on a phone.
- The operational side: support routes, moderation, cost control.
What a sensible first version looks like
The smallest thing that could prove people want this. If you cannot describe it in two sentences, it is still too big.
Start with the smallest thing worth proving.
When not to build this
If you are building to validate an idea you could validate with a landing page and ten conversations, do that first. Software is an expensive way to ask a question.
Typical integrations and data
- Payment providers
- Authentication
- Analytics
- App stores
What happens after launch
This is the part we care most about. We host, monitor, watch the analytics and keep improving — the same way we run our own products.
Ownership: you own the code, the data and the accounts. We can host and maintain it, but it is yours.
Tell us what you want to build
Describe it in a sentence and you'll get a practical breakdown straight away. Or if you're not sure yet, show us the business instead.